Since the first marketing email was sent in 1973, quality emails have been one of the most sought-after tools for marketing professionals. If you can master this, your runway will get a whole lot longer. Ecommerce is all about getting your products in front of your...

The fashion and clothing industry represents almost 20% of total online sales - more during the COVID pandemic. We don’t need to tell you that eCommerce sales are enormous. Growing year on year, online retail is becoming an increasingly important part of the economy....

Online retail is a tricky business. With potentially thousands of competitors and short attention spans, putting yourself in front of customers has never been more critical. eCommerce content marketing is one of the most powerful tools available to you. With one of...

Content marketing is one of the most effective strategies for online stores. But, people often think it’s daunting and “best left to the professionals”. We’re here to show you how to develop a strategy that can be molded to almost any eCommerce business. We’re here to...

When sitting down to write your eCommerce website’s content, you’re more than likely to push the ‘About Us’ page to the bottom of the virtual pile. The thought of writing it can seem tedious and boring with nothing inspirational springing to mind. It may come as a...

As a fashion retailer, it’s imperative that the product descriptions you list on your eCommerce site persuade your customers that they simply must have your items. A great product description is the difference between your next sale and your potential customer looking...